FEATURED PROJECTS
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Design Process
There is a desired Design Process that as a designer I always try to incorporate into my projects. There is a fluidity with this process with multiple dependencies. These dependencies range from Timeline, Budget, Project Scope, Market, Competition, Resources and more. All of these are taken into consideration while designing a project.
As a designer, the one main rule that is never broken is to design for the user; what is absolutely best for the end USER. There is a wonderful balance between Designing a project, Manufacturing and Marketing/ Sales. Each of these departments, even apposing at times do come together to create the best potential product for the user. Each group involved creates an new perspective that as a designer needs to take into consideration and balanced.
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When it comes to a new product being introduced to the market, it all comes down to the correct questions. These questions come from researching the environment, products, and the users that are being targeted. Having this information prepares us as designers to be able to Observe Users as efficiently as possible. It is important to have a game plan when conducting observations, to keep in mind the essentials, the environment, and anything that could potentially be out of the ordinary, or patterns.
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With this information you are able to properly empathize with the user, their needs, how they are reacting and the opportunities available. Here, is the golden moment; the time to gather the proper questions / goals to solve for.
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I appreciate being a designer at this point of the process. EXPLODE! Think as wildly as possible, stretch the possibilities. Ideation with sketching and technology, creating concepts. It is a very frustrating, crazy, exciting process. You begin with a handful of problems that at times contradict each other to sift to a solution. As you widdle through the solutions adapting them to the point that all are solved.
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I usually begin building physical prototypes in the sketching / Ideation step. This helps sift through what is feasible and manufactureability. Incorporating CAD at this point is useful for space awareness and the ability to print, prototype and test the validity of the product.
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I think this process is best shown through my Personal Work shown below.
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Empathy is definitely a hot concept in the design community; and honestly, rightfully so. For a while design has moved away from the user. Due to ease to market and an increase in competition, a major differentiation in products are their ability to identify the complete needs of the user and incorporate the results properly into the final product.



Empathy is definitely a hot concept in the design community; and honestly, rightfully so. For a while design has moved away from the user. Due to ease to market and an increase in competition, a major differentiation in products are their ability to identify the complete needs of the user and incorporate the results properly into the final product.
Problem solving begins with recognizing the correct problem.